‘It Girl’ Vashtie Teams Up With Puma for a New Collection

Vashtie is everywhere. The New York Times dubbed her ‘The Curator of Cool,” while everyone knows her simply as the ‘Downtown Sweetheart.’ Vashtie has proven to be a renaissance woman of the digital world. From DJing the hottest parties to directing dope music videos, her New York City style has been able to shine through everything she does. Now, Vashtie can add another title to her ever expanding resume – designer for Puma. The leading lady of NYC has just released the official lookbook for her upcoming collection, which stay true to her own style: tomboy chic meets high fashion streetwear.

The photos were taken in none other than the Bowery subway station stop, which is in the heart of the Lower East Side. Vashtie, along with a male model, lounges around the station, showcasing her new threads and shoes, making New York the perfect backdrop for this innovative mind.

Peep the collection below and be on the lookout for more information coming to you soon on The Blair List.

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Lookbook video:

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